On Thursday, December 11, the annual Central Economic Work Conference wrapped up, setting the stage for more efforts to expand domestic demand in 2026. But before we look ahead, let’s rewind and explore the standout consumption trends that lit up 2025 across the Chinese mainland.
- 💻 Livestream & social commerce: Live hosts and influencers drove record sales, blending entertainment and shopping.
- 🍃 Green & sustainable picks: Eco-friendly brands and low-carbon products won over younger shoppers.
- ✈️ Experience economy: From staycations to cultural festivals, travel and leisure bounced back in a big way.
- 🏘️ Community group buying: Neighbors teamed up for bulk deals, boosting e-commerce in smaller cities and towns.
- 🏠 Smart living: IoT gadgets and contactless services turned homes into mini high-tech hubs.
- 🎟️ Digital subscriptions: Music, gaming and streaming services attracted millions of subscribers, fueling digital spending.
Looking ahead to 2026, policymakers will double down on boosting domestic consumption through targeted incentives, tech innovation and support for new business models. Whether you’re a trendspotter, entrepreneur, or just a curious consumer, the journey ahead promises fresh opportunities and surprises. Let’s get ready to dive into the next wave of China’s consumption revolution! 🚀
Reference(s):
cgtn.com
