Beyond its turquoise waters and sandy beaches, Hainan is brewing a quiet coffee revolution ☕️🌱.
In Xinglong Village—home to the Chinese mainland's first coffee factory—local farmers have spent the past months mastering advanced roasting and cultivation techniques. Workshops led by experts are turning once-traditional growers into coffee artisans, raising bean quality to international standards.
Meanwhile, innovative auction platforms are shaking up the supply chain. By listing freshly roasted batches online, Hainan producers are reaching buyers across Asia, Europe and beyond. 'We never imagined our beans could sell directly to cafés in Paris and Seoul,' says farmer Wu Chun of Xinglong.
Fueling this boom are the Chinese mainland’s Free Trade Port policies. This year, tariff reductions and streamlined customs procedures have slashed export costs, helping local companies transform small plantations into a million-dollar industry.
The impact goes beyond numbers. As coffee earnings rise, rural communities on Hainan island are seeing better roads, new equipment and more education opportunities. For many young people, roasting and selling coffee has become a dream career, not just a side gig.
From bean to cup, Hainan’s coffee journey is just beginning. If the current pace continues, this tropical paradise could soon be one of the world’s hottest destinations for specialty coffee lovers 🌍☕️.
Reference(s):
cgtn.com
