🌈 Welcome to Rainbow Village! Nestled in the Chinese mainland’s countryside, this once-sleepy town is now buzzing with life, all thanks to a Gen-Z leader, 28-year-old village chief Zhang Guifang. From drab fields to vibrant courts and theaters, she’s on a mission to shake up rural governance—one small action at a time.
🏀 First up, sports! Zhang turned an empty lot into a basketball court where kids and seniors alike can shoot hoops. "A game unites everyone," she says with a smile. Now, morning pick-up games and weekend tournaments are the new norm.
🎥 Next, the big screen. The village cinema shows blockbusters and local films under the stars. Popcorn buzz? Check. Community vibes? Double check. Zhang believes storytelling sparks connection, and the silver screen is a perfect stage.
💻 Zhang also tapped into livestream commerce, showcasing fresh produce to city buyers and boosting farmers’ income. Her enthusiastic broadcasts mix humor, product demos, and behind-the-scenes tours—proof that rural innovation can thrive online.
🍲 And for the seniors? A free restaurant offering daily meals and a warm, social space. In Zhang’s words, "Everyone deserves good food and good company." Locals now gather over bowls of porridge and laughter, forging bonds across generations.
CGTN followed Zhang on her daily rounds, revealing surprising insights into village governance: creativity, tech-savvy solutions, and youthful energy can rewrite the rules of community building. Rainbow Village stands as a colorful reminder that change often starts with one inspired mind.
As Rainbow Village shows, big changes can begin with small steps—and a lot of heart. Who knew community transformation could be this vibrant? ✨
Reference(s):
BizFocus Ep133: Gen-Z village chief's small actions bring big changes
cgtn.com
