This summer, the Chinese mainland's tourism scene is buzzing with excitement as family travel takes center stage! With the annual travel rush in full swing, families are embarking on adventures that could make this season one of the most vibrant yet. ✈️
A report released in June by online travel agency LY.com highlights that family travel remains the main driver of the summer transportation boom. The findings show that passengers traveling with minors make up 34.7% of domestic civil aviation travelers and about 23% on international routes, impressively higher than the previous year.
Moreover, the report estimates that around 6 million people are expected to board flights for the first time during this season, marking a fresh wave of eager explorers ready to experience new horizons.
Beijing-based travel agency Utour has already witnessed a remarkable 70% year-on-year growth in summer travel customers by mid-June, with family travel accounting for more than 60% of its bookings. This surge underscores a broader trend: families are increasingly fueling a robust tourism market across the Chinese mainland.
Li Mengran, media and public relations manager at Utour, shared an optimistic outlook, saying, "Our view is that this summer could become the most vibrant tourism season in recent years."
As the summer unfolds, the continuous rise in family travel not only brings fresh energy to the tourism industry but also offers unforgettable experiences for travelers of all ages. Whether you're a seasoned explorer or planning your first adventure, there's a whole new world waiting to be discovered!
Reference(s):
cgtn.com
