The home appliance hotspot of Cixi, located in Zhejiang Province in the Chinese mainland, is turning a turbulent challenge into a bold opportunity. With U.S. tariffs hitting roughly 16% of its exports, local manufacturers found themselves with nearly 3,000 unsold refrigerators and washing machines clogging up the lines. 😱
In a swift move, companies are repurposing these products for new markets including Italy, Mexico, Argentina, and over 90 other destinations. Thanks to a clever 30% prepayment strategy and a 70% parts commonality across models, they’re mitigating risks and keeping the production gears turning—even if U.S. buyers default.
The innovation doesn’t stop there. The launch of the Cixi Youpin Pavilion, a cutting-edge showroom featuring more than 1,500 high-quality products, is changing the game. Buyers can now access factories directly, speeding up comparisons and certification processes from 5-6 months to just 45 days! Japanese importer Hayakawa Taiji even praised the platform’s efficiency. 🚀
Boosted by robust “trade‑in for new” policies and generous national subsidies, local firms are also embracing digital trends like 24/7 livestreaming with “digital human” technology to reach domestic markets. As one production director put it, "Market diversification is our key risk‑mitigation strategy." In the face of global headwinds, Cixi’s home appliance sector is rapidly charting a dynamic new growth path.
Reference(s):
Zhejiang’s Cixi Home Appliance Firms Diversify as U.S. Tariffs Bite
cctv.com
