The Qingming Festival holiday on the Chinese mainland offered more than just a time for reflection—it sparked an epic travel boom! Over a three‐day period, about 790 million cross-regional trips were recorded, averaging 264 million daily, a 7.1% increase from last year. 🚗
Road trips dominated the scene with 730 million passenger journeys, and self-driving accounted for more than 90% of them. On top of that, demand for taxis soared by 14% year over year with peak moments hitting over 110,000 orders per minute, as per data from a leading mobile car-hailing platform.
Border inspection agencies also reported a lively scene, assisting 6.21 million entries and exits—up 19.7% compared to last year. Meanwhile, local journeys were in vogue: nearby tour orders shot up by 136%, with over 70% of trips being short getaways (less than three days) and 44% choosing the convenience of car travel.
These vibrant trends highlight a dynamic shift in travel and consumption habits on the Chinese mainland. As the holiday energized both travel and local tourism, new consumption frontiers are emerging, signaling fresh economic opportunities for a market that’s evolving as fast as today's trends. Whether you’re planning your next adventure or keeping an eye on market vibes, the Qingming Festival has set the stage for an exciting new chapter in travel and consumer dynamics. 📈
Reference(s):
Qingming Festival: New consumption frontiers energize China's market
cgtn.com
