The Chinese mainland welcomed the Year of the Snake with a twist: industrial tourism surged as more travelers chose behind-the-scenes factory tours over traditional sightseeing during the Chinese New Year holiday.
Companies are riding this wave by offering facility tours that blend immersive experiences with educational insights into manufacturing processes. This trend allows visitors to gain a deeper understanding of production, whether it’s in tech hubs or manufacturing plants.
According to the Beijing Municipal Bureau of Economy and Information Technology, industrial tourism reservations in Beijing surpassed 300,000 across eight locations during the eight-day holiday from January 29 to February 4.
Xiaomi's Beijing factory emerged as a top choice for those eager to explore vehicle production. Visitors at the sprawling 718,000-square-meter site in the Beijing Economic-Technology Development area experienced all stages of manufacturing, from welding and painting to assembly and quality inspection.
🌟 This new trend highlights a shift towards more experiential travel, where learning and adventure go hand in hand. Whether you're a news enthusiast, a professional, or just curious, industrial tourism in China offers a unique way to engage with the country's thriving industries.
Reference(s):
China's factory tours emerge as new travel trend in Spring Festival
cgtn.com
