Harbin, the capital of northeast China's Heilongjiang Province, is experiencing a winter tourism boom! ❄️ With new experiences, upgraded services, and friendly local hospitality, the city continues to attract a growing number of visitors, solidifying its position as a top destination in China's ice and snow economy.
Last winter, Harbin welcomed over 87 million tourists, marking a staggering 300% year-on-year increase, while tourism revenue soared by 500% to 124.8 billion yuan ($17.3 billion). 📈 This year, the demand for winter leisure travel remains strong, with Spring Festival hotel bookings up 76% from last year, according to Chinese travel platform Qunar.
The upcoming 2025 Harbin Asian Winter Games and new winter-themed travel options have further fueled the city's appeal, drawing eager travelers from all over the world.
New Travel Experiences Drive Demand
To meet the growing demand, Harbin has introduced new winter-themed train routes, enhancing accessibility and offering unique experiences. The K974 ice and snow-themed train, launched by China Railway Nanchang Group, now connects Xiamen and Harbin, making winter tourism more convenient for travelers from the south. 🚆 Another addition, the K5197 ice and snow travel photography train, features specially designed cabins that offer studio photoshoot services – a hit, especially among elderly travelers.
\"I am 72 years old this year. I came here to experience this tourist train and the travel photography service, and it has been a wonderful surprise,\" shared Jin Yue, a traveler from Liaoning Province. 😊
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Harbin's winter tourism booms with new experiences, upgraded services
cgtn.com
