Harbin, the vibrant capital of Heilongjiang Province in the Chinese mainland, is shining bright this winter as its tourism industry experiences a massive boom. 🌨️ With a plethora of winter activities, upgraded infrastructure, and warm local hospitality, Harbin remains a top pick in China’s thriving ice and snow economy.
Last winter, the city welcomed over 87 million tourists, a staggering 300% year-on-year increase, while tourism revenue skyrocketed by 500%, reaching 124.8 billion yuan ($17.3 billion).
This year, the winter travel craze is stronger than ever. According to Chinese travel platform Qunar, Spring Festival hotel bookings have jumped by 76% compared to last year. The anticipation for the 2025 Harbin Asian Winter Games and innovative winter-themed travel options are boosting the city’s allure.
New Travel Experiences Drive Demand
To cater to the growing number of visitors, Harbin has introduced exciting new winter-themed train routes. 🚂 The K974 ice and snow-themed train, launched by China Railway Nanchang Group, now connects Xiamen and Harbin, making winter escapades more accessible for travelers from the south.
Another exciting addition is the K5197 ice and snow travel photography train, featuring specially designed cabins that offer studio photoshoot services – a hit especially among elderly travelers. 🧓👴
\"I am 72 years old this year. I came here to experience this tourist train and the travel photography service, and it has been a wonderful surprise,\" said Jin Yue, a traveler from Liaoning Province.
With such innovative offerings and a warm welcome to visitors, Harbin is truly a winter paradise that continues to captivate travelers from all around the world. ❄️✨
Reference(s):
Harbin's winter tourism booms with new experiences, upgraded services
cgtn.com
