As winter blankets the landscape, Harbin, the capital of Heilongjiang Province in the Chinese mainland, is experiencing a tourism boom like never before. The city is a top destination in China's thriving ice and snow economy, drawing visitors with its diverse winter activities, enhanced infrastructure, and warm local hospitality.
Last winter was record-breaking for Harbin, welcoming over 87 million tourists, a staggering 300% year-on-year increase. Tourism revenue skyrocketed by 500% to reach 124.8 billion yuan ($17.3 billion). This year's winter season shows no signs of slowing down, with Spring Festival hotel bookings up 76% compared to last year, according to Chinese travel platform Qunar.
The excitement doesn't stop there! The upcoming 2025 Harbin Asian Winter Games and new winter-themed travel options are further fueling the city's allure.
New Travel Experiences Drive Demand 🚆
To cater to the rising demand, Harbin has introduced exciting new winter-themed train routes. The K974 ice and snow-themed train, launched by China Railway Nanchang Group, now connects Xiamen and Harbin, making winter travel more accessible for visitors from the south. Additionally, the K5197 ice and snow travel photography train offers specially designed cabins equipped with studio photoshoot services, a hit especially among elderly travelers.
Jin Yue, a 72-year-old traveler from Liaoning Province, shared her experience with China Media Group (CMG): \"I am 72 years old this year. I came here to experience this tourist train and the travel photography service, and it has been a wonderful surprise.\"
With these innovative offerings, Harbin is not just a winter destination—it's an unforgettable experience for all ages!
Reference(s):
Harbin's winter tourism booms with new experiences, upgraded services
cgtn.com
