Hey shopaholics! 🛍️ China's Double 11 shopping festival just wrapped up, and it's been a blast! This year, trade-in incentives took center stage, boosting consumption like never before. 🎉
So, what's the scoop? For the first time ever, the Chinese mainland's big e-commerce platforms added trade-in programs to their festival discounts. Talk about leveling up! Tmall teamed up with loads of brands, pumping in a whopping 6 billion yuan ($829 million) to get folks shopping. 💰 They rolled out category-specific coupons and sweet brand discounts.
Not to be outdone, Pinduoduo launched a super incentive campaign, focusing on must-have items like mobile phones, electronics, and home appliances. Think of it as the ultimate shopping power-up! 🔌📱
These incentives seriously got people buzzing, making this year's Double 11 one for the record books. With trade-ins becoming a hit, who knows what next year's festival will bring? Stay tuned, savvy shoppers! 😉
Reference(s):
Trade-in incentives boost consumption during Double 11 festival
cgtn.com
