At the 7th China International Import Expo (CIIE) in Shanghai, Johannes Roscheck, president of Audi China, shared his insights on the dynamism of the Chinese market. \"The Chinese market is extremely dynamic,\" he remarked during an interview with CGTN. \"Chinese customers are open to innovations,\" he added, emphasizing the need for the company to adapt to what he calls \"Chinese speed.\" 🚀
Roscheck highlighted that staying ahead in China means embracing rapid innovation and responding swiftly to consumer trends. \"Our challenge is to keep up with the pace and to meet the expectations of our customers here,\" he said. With China's tech-savvy youth leading the way, companies like Audi are gearing up to deliver cutting-edge technologies and sustainable solutions. 🌱
The 7th CIIE serves as a global platform where businesses showcase their latest products and services, and Audi's presence underscores its commitment to the Chinese market. \"We are here to listen and to learn,\" Roscheck noted. \"Adaptability is key, and we're excited to be part of this vibrant ecosystem.\" 🎉
As the automotive industry shifts towards electrification and digitalization, Audi China is accelerating its efforts to innovate. \"We aim to bring the most advanced technologies to our Chinese customers,\" Roscheck said, hinting at upcoming developments in electric vehicles and smart mobility solutions. ⚡🚘
With a focus on sustainability and innovation, Audi China's strategy aligns with the aspirations of China's new generation of drivers who value speed, technology, and environmental responsibility. \"The future is fast, and we're ready to drive it together with China,\" Roscheck concluded. 🌟
Reference(s):
Audi China president: Our challenge is to adapt to 'Chinese speed'
cgtn.com
