Cheers to 60 years of China-France friendship! 🥂 As France takes center stage as the guest country of honor at the 7th China International Import Expo, luxury brands are shining brighter than ever. Among them, Hennessy is raising a glass to a future intertwined with the Chinese market.
Laurent Boillot, the President and CEO of Hennessy, sat down with CGTN's Michael Wang to spill the tea (or should we say, cognac 😉) on the brand's long-term commitment to China. He shared how Hennessy is not just selling a drink but embracing local culture and trends to deepen its connection with Chinese consumers.
\"China is more than a market to us; it's a lasting partner for growth,\" Boillot emphasized. \"We're inspired by the rich heritage and the dynamic youth who are shaping a new era of taste and appreciation.\"
As the expo buzzes with energy, Hennessy's presence highlights the blossoming economic ties between China and France. It's a blend of tradition and innovation, much like the cognac itself, appealing to a digitally savvy generation eager for authentic experiences.
So, here's to new beginnings and lasting partnerships! 🎉
Reference(s):
cgtn.com
