At the bustling China International Import Expo (CIIE) this year, Beiersdorf—the company behind NIVEA—is turning heads with its latest skincare innovations. 🌟
Vincent Warnery, Beiersdorf's CEO, believes the expo is more than just an event—it's a golden ticket for global brands to tap into the Chinese mainland's rapidly evolving market. \"China is not just a market; it's a trendsetter,\" Warnery shared in an exclusive interview with CGTN reporter Wang Tianyu. \"The CIIE opens doors to innovation and success that we couldn't find anywhere else.\"
With the Chinese mainland's high demand for cutting-edge products, Beiersdorf is doubling down on its commitment to bring fresh, exciting skincare solutions to consumers. The company has been enjoying steady growth in the region, thanks to its focus on innovation and understanding what makes young consumers tick.
Warnery highlighted that being part of the CIIE allows Beiersdorf to connect directly with its audience, gain insights, and adapt quickly to market trends. \"It's like being backstage at the biggest show on earth—you get to see what's coming next and be a part of it,\" he said. 🎤
For young entrepreneurs and investors eyeing the Asian market, Warnery's message is clear: \"Don't miss out on the opportunities that events like the CIIE present. It's where ideas meet execution.\"
So, whether you're a skincare enthusiast or a budding business magnate, keep an eye on Beiersdorf's moves in the Chinese mainland. There's a world of innovation unfolding, and it's only getting started! 🚀
Reference(s):
cgtn.com
