🚗✨ China's appetite for luxury just got a turbo boost! Rolls-Royce Motor Cars, the iconic British carmaker, is revving up its presence in China, now its second-largest market worldwide.
Last year, Rolls-Royce set up a swanky private office in Shanghai to pamper its Chinese clientele. This marks only the second overseas private office for the automaker, the first being in Dubai. Talk about exclusive service! 🏙️
At the buzzing Beijing Auto Show this year, CGTN's Wang Tianyu caught up with Rolls-Royce CEO Chris Brownridge. The big talk? The skyrocketing demand for customized luxury cars in China and the untapped potential of this massive market. 📈🇨🇳
Brownridge shared insights on how Chinese customers are craving personalized experiences, and how Rolls-Royce is steering to meet those desires. With China's luxury market accelerating faster than a Phantom on an open road, the company's focus on bespoke services seems right on track! 🏁
Looks like the luxury car scene in China is shifting into high gear. Keep your eyes peeled, because this is just the beginning of an exhilarating ride! 🏎️💨
Reference(s):
Rolls-Royce CEO: High demand for customized services in China
cgtn.com
