Gold is the new black this Spring Festival in China! ✨🛍️
The Spring Festival has always been a prime time for buying gold in China, but this year, things are glimmering even brighter. Young Chinese shoppers are turning up the heat on the gold craze, making it the must-have accessory of the season.
\"Tens of thousands of customers come to our store every day during the Spring Festival holiday,\" said Dong Ming, director of the gift department at Caibai Jewelry, a popular spot in Beijing for gold enthusiasts.
Standing beside the buzzing counters, Dong shared that families often shop together, and there's a noticeable surge in young customers this year.
Data reveals that young people's love for gold has been quietly shining brighter in recent years. A report by consultancy firm Mob Data found that Gen Z's inclination to purchase gold skyrocketed from 16% in 2016 to a dazzling 59% in 2021. Fast forward to 2023, and China's leading e-commerce platforms, Tmall and Taobao, report that the primary online consumers of gold jewelry are those born after the 1990s.
Looks like gold isn't just for grandparents anymore! 😉 Gen Z is embracing gold in their own way, blending traditional culture with modern style. Whether it's sleek bracelets, trendy necklaces, or personalized pieces, young Chinese shoppers are redefining gold's place in fashion.
So, if you're looking to catch the latest vibes from China, remember: all that glitters might just be gold! ✨
Reference(s):
Gold new must-have among young Chinese shoppers this Spring Festival
cgtn.com
