Chinese consumers are flexing their spending muscles once again! 💪🎉 Thanks to the country's plans to boost tourism, ensure holiday deliveries, and ramp up cultural fairs, the Spring Festival has turned into a shopping and traveling extravaganza. 🛍️✈️
Experts are calling this eight-day holiday an \"unprecedented\" peak season for consumption. The buzz and excitement at the start of the Year of the Dragon 🐲 is setting the stage for economic growth throughout the new year, despite some challenges on the horizon.
Traveling: Bouncing Back to 2019 Levels 🌍
Official data shows that China registered over 3.5 billion passenger trips during the first 17 days of this year's Spring Festival travel rush, which kicked off on January 26. 📆 And get this—the number is expected to reach a staggering 9 billion during the ongoing travel rush! 🚆 That's likely to hit a new high.
Traditionally, the Spring Festival was all about staying home with family. But now, many families are hitting the road during the holiday, drawn by cultural activities like lantern shows, flower markets, and temple fairs across the country. 🎏🌸 Some are even jetting off overseas! 🌴✈️
According to Fliggy, a leading online travel platform, domestic travel reservations during the Spring Festival have shot up significantly, surpassing 2019 levels. Meanwhile, outbound travel bookings have skyrocketed more than 15-fold compared to the same period last year, nearly matching 2019 figures. 📈🌐
Data from Ctrip Travel also shows that many scenic spots are swarming with tourists from day one of the Spring Festival. For example, ticket orders for attractions in Hebei, Henan, Shandong, and Shanxi provinces have jumped over 15 times! 🏯🌄 Meanwhile, bookings for Luoyang, an ancient city in central China's Henan Province, have soared 35 times year-on-year. 😲🌟
It's clear that Chinese consumers are eager to explore and spend, making the most of the festive season. With such a dynamic start to the year, who knows what other surprises the new year will bring? 🎊🚀
Reference(s):
Chinese consumers show strong spending power during Spring Festival
cgtn.com
