At the heart of Hainan’s latest transformation is the Hainan Free Trade Port. This year, island-wide special customs operations and preferential tax policies have been rolled out to fuel fresh spending scenarios for visitors.
Through a 'tourism-plus' model, the port is using tourism as an anchor to weave in culture, sports, and wellness. Picture an art festival by the shore 🎨, a pop-up volleyball match 🏐, and a sunrise yoga sesh 🧘 all in one visit.
According to Zhou Tao, Managing Director of the Hotels & Hospitality Group at JLL Greater China, blending leisure with business perks has led to a noticeable jump in on-island spending.
Leisure travelers, business guests, and even digital nomads are all signing up. With duty-free shopping zones, interactive cultural events, and sports tournaments, every corner of the island becomes a new way to explore and splurge.
Wellness retreats—from forest bathing to hot spring resorts—add another layer, encouraging visitors to extend their stays and indulge in local experiences.
Whether you’re hunting for local handicrafts, networking at a beachfront conference, or simply unwinding by the sea, Hainan’s tourism-plus strategy is your ticket to a richer, more dynamic trip 🌴💸
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Hainan's 'tourism plus' strategy unlocks new spending scenarios
cgtn.com
