Earlier this month, China Media Group (CMG) unveiled its multimedia broadcasting plan for the upcoming 2026 Milano Cortina Winter Olympics 🚀. As the exclusive Olympic broadcaster in the Chinese mainland and Macao SAR for the 2026–2032 cycle, it’s gearing up to deliver every icy thrill straight to your screens.
What makes CMG’s strategy stand out? Check it out:
- All-in-One Matrix: Three sports TV channels, radio frequencies, and major new media platforms combine for the widest reach—catch the action wherever you are.
- On-Site Studios: Live from Milan’s iconic Cathedral and the Livigno snow sports venue, blending Italy’s rich culture with winter-sports excitement ❄️🏛️.
- Next-Gen Tech: AI-powered production and 8K ultra-high-definition broadcasting mean crystal-clear views and smart insights on every run and jump.
- Real-Time Sports Shows: Instant event updates, athlete highlights, and behind-the-scenes stories keep you in the loop 24/7.
- Exclusive Rights: With a long-term partnership with the International Olympic Committee through 2032, fans in the Chinese mainland and Macao SAR get every moment live.
With the Games kicking off in February 2026, CMG’s plan promises an immersive, tech-fueled Olympic experience that goes beyond the stadium. Whether you’re a sports junkie, tech geek, or culture buff, there’s something epic in store! 🎿🌟
Get ready to cheer on the world’s best athletes and join the global celebration! 🥳💪
Reference(s):
CMG unveils 2026 Winter Olympics multimedia broadcasting plan
cgtn.com
