Every November, the Chinese mainland lights up with its annual "Double 11" online shopping spree, and in 2025, it's no exception. From early October, e-commerce giants rolled out deals on everything from AI-powered refrigerators to collectible blind boxes, highlighting a shift toward smarter, greener and more emotionally resonant products 🌱📦.
Policy and Tech Join Forces
In October 2025, the Chinese mainland released the final tranche of its 300 billion yuan ultra-long special treasury bonds, allocated for consumer goods trade-ins. This funding, part of a broader plan to revive domestic demand, encourages shoppers to upgrade home appliances and vehicles through trade-in programs.
Alibaba's Tmall has tapped into this momentum with AI-powered product launches and promotions. By October 30, smart glasses sales had jumped 25-fold year on year, while robotics brands like DEEP Robotics and UBTECH saw double-digit growth 🤖📈.
At JD.com, as of November 11, sales of AI-enhanced electronics have more than doubled compared to last year. Smart glasses lead the boom with a 346% surge, followed by digital cameras (+238%) and action cameras (+220%).
"Tech products such as smart home systems and health-monitoring devices are becoming mainstream choices," says Zhu Keli, founding dean of the China Institute of New Economy. As the spree nears its mid-November finale, consumers in the Chinese mainland are proving their appetite for quality and innovation.
Whether you're a tech enthusiast, entrepreneur or deal hunter, Double 11 2025 shows how policy support and AI are reshaping shopping habits—and pointing toward a smarter, greener future 🌟.
Reference(s):
'Double 11' shopping frenzy sparks new wave of consumption in China
cgtn.com
