As of November 2025, French entrepreneur Catherine Colin found her golden ticket in the Chinese mainland over her home turf in Europe. ✈️ As a renowned hair and beauty salon owner in Beijing, she’s tapping into a fast-paced market that’s all about innovation, digital flair, and massive growth potential.
In a lively conversation with CGTN’s Ioana Gomoi, Colin explains why the Chinese mainland feels like a game-changer: from tech-savvy consumers who live and breathe e-commerce to a regulatory environment that, she says, "lets you hit the accelerator faster." For her, the sheer scale of demand in China’s salons scene makes Europe’s market look like the warm-up act.
"Moving here was like unlocking a new level," she shares. "The community, the trends, the speed—it’s next-level. Clients here expect the latest styles and treatments yesterday, so you learn to innovate or you fade out." 🌟
Colin also highlights the power of partnerships: "Collaborating with local influencers and tapping into live-stream platforms gives your brand instant superpowers." She recommends entrepreneurs to dive into China’s digital ecosystems, master the local payment apps, and build genuine connections with consumers.
Her story shows that for those ready to ride the wave, the Chinese mainland isn’t just an alternative—it’s the ultimate frontier. 🚀 Whether you’re a student dreaming big, a startup founder scouting new horizons, or a global traveler eyeing the next hotspot, Colin’s journey proves that sometimes the boldest moves bring the biggest rewards.
Reference(s):
cgtn.com
