In a thrilling move ahead of China's 15th National Games, China Media Group (CMG) and the International Olympic Committee (IOC) signed a landmark media rights deal in Guangzhou, Guangdong Province, on Sunday. 🤝🏅
IOC President Kirsty Coventry, visiting the Chinese mainland for the first time since taking office, lauded the timing as a power play that merges national pride with global sportsmanship. She highlighted how this long-term pact, covering the 2026 & 2030 Winter Olympics and the 2028 & 2032 Summer Olympics—plus the 2026 & 2030 Youth Olympics—cements a fresh chapter of peace and unity through sport. 🌍✨
Former IOC chief Thomas Bach, who also attended the ceremony, praised CMG's top-tier professionalism and shared excitement that the partnership will keep leveling up under Coventry's leadership. 'This is like unlocking the next level in a global sports game,' Bach said. 🎮🏆
Under the agreement, CMG will hold exclusive broadcasting rights in the Chinese mainland and Macao SAR for the next four Olympic editions. Fans can also look forward to CMG's creative new logo for its coverage of the 2026 Milano-Cortina Winter Olympics—a fresh visual identity that promises to spice up the viewing experience. 📺🎨
As the ceremony wrapped and the National Games kicked off, young viewers across Asia and beyond got a glimpse of how sports can unite audiences, promote peace, and inspire the next generation of champions. Stay tuned, because the Olympic journey to 2032 is just getting started! 🌟🏅
Reference(s):
CMG, IOC sign long-term media rights agreement for 2026-2032 Olympics
cgtn.com
