Over at the China International Import Expo (CIIE), Rwandan flavors stole the show! Shoppers from the Chinese mainland lined up to taste everything from smooth coffee to spicy chili, all thanks to Rwanda’s volcanic soil and high-altitude magic. 🚀
Rwandan Ambassador to China James Kimonyo explained that the country’s unique climate and fully washed coffee process give its beans a silky aroma that stands out online and offline. You can now find these premium brews on Tmall, JD.com and Taobao, making it super easy for coffee lovers to get their fix. ☕️
But coffee isn’t the only star. Tea leaves, fiery chili flakes, golden honey and creamy avocados are also trending hard among buyers. 'We are excited about this,' Ambassador Kimonyo said. 'The next step is to invest heavily in production so we can deliver more quantities to the Chinese market.'
This buzz shows how smart e-commerce moves and authentic flavors can bridge continents. For young entrepreneurs, it’s a reminder that global trends are just a click away – and sometimes, the hottest product comes from the most unexpected places. 🌍✨
Reference(s):
From coffee to chili, Rwandan goods win over Chinese consumers at CIIE
cgtn.com
