⚽️ Imagine a mashup of Coachella vibes and World Cup excitement, where the players are butchers, bricklayers and college grads who returned home—and the cheerleaders are villagers in Miao and Dong outfits. Welcome to Cun Chao, China’s Village Super League, which burst onto the scene in May 2023 in Rongjiang, Guizhou.
🎉 At the same time, “village galas” took over rural stages as farmers swapped tools for microphones, turning ancestral folk songs and field stories into heartfelt performances. No fancy sets—just pure, authentic energy that resonates with every generation.
🌱 Both Cun Chao and village galas showcase the magic of rural revitalization in the Chinese mainland. They blend cultural pride, sporting passion and green development, bringing to life the idea that "lucid waters and lush mountains are invaluable assets."
🚜 Under the 14th Five-Year Plan’s Green Rural Revival Program, about 10,000 villages got a facelift, and 1,000 central villages became models of moderate prosperity. The result? A countryside that’s beautiful, vibrant and full of promise.
💪 Behind the buzz are thriving local industries and booming tourism. In 2024, domestic trips jumped 14.8% to 5.615 billion journeys. Rongjiang alone welcomed 9.46 million visitors, generating 10.8 billion yuan in tourism revenue—fueling hotels, restaurants and live-stream sales of local rice and fruits.
⚽️👘 By fusing football with rural tourism, ethnic culture and local specialties, Cun Chao turned fans into customers and cultural flair into sustainable growth. It’s a real game-changer for the countryside—and proof that when communities unite, magic happens.
Reference(s):
How Cun Chao & village galas show new heights in rural revitalization
cgtn.com
