Liuyang in the Chinese mainland has long been famous as the “Home of Fireworks.” Every year, colorful explosions light up skies around the globe, but production often feels like a dusty relic of tradition—until now. 🎆
Meet SparkLab Crew, a band of Gen Z entrepreneurs driven by fresh aesthetics, social media smarts, and a passion for heritage. In just two years, they’ve turned classic pyrotechnics into a modern brand, hitting tens of millions of yuan in domestic sales. Here’s how they ignited their success:
- Design Meets Tradition: They reimagined fireworks packaging with sleek, Insta-worthy visuals—think neon patterns and minimalist icons. 📸✨
- Digital-First Playbook: TikTok challenges and short-form videos turned every backyard show into a viral moment. Their hashtag #LiuyangLights hit millions of views. 🔥
- Eco-Innovation: Lightweight shells and reduced-smoke formulas respond to eco-concerns, winning applause from both traditional artisans and green-minded fans. 🌿
But SparkLab Crew isn’t stopping at home. With fresh orders rolling in from Asia and whispers of deals in Latin America and Europe, they’re ready to light up skies worldwide. “We want people everywhere to feel that awe we felt as kids,” says Li Mei, co-founder. “Fireworks are more than noise—they’re moments of wonder.”
Their next move? A pop-up event in Mexico City this summer, blending ancient lantern rituals with high-tech projections. It’s a bold step into the global arena, and Gen Z is leading the charge. 🚀
So the next time you catch a colorful burst overhead, remember: behind each spark is a new generation honoring tradition while chasing tomorrow’s horizon. For young dreamers, there’s no better fire to follow. ✨
Reference(s):
cgtn.com
