Picture this: rolling hills blanketed in blueberry bushes and a young agronomist from Peru ready to take on China’s berry scene 🍇🌱.
Meet Marcelo Vergaray: after earning his agricultural engineering degree in 2015, he jumped into a Chilean berry venture. Two years later, Marcelo touched down in China for the first time. A full year of studying the language and culture fired up his passion to make a mark here.
Fast-forward to today, Marcelo serves as production manager at Hortifrut and Joyvio, a joint venture bringing cutting-edge ag tech to the fields of Mengzi City in southwest China’s Yunnan Province. There, the natural climate—cool nights, sunny days, and fertile soil—creates the perfect playground for blueberries 🚀.
Marcelo and his team have introduced advanced cultivation methods and new berry varieties, constantly fine-tuning them to boost sweetness, size, and shelf life. Their mission? To delight Chinese consumers with top-quality blueberries year-round.
Marcelo’s journey shows how young talent can bridge cultures and drive growth. From Peru to Yunnan, his blueberry story is sweet proof that global collaboration can bloom anywhere.
Reference(s):
Act to Action: A Peruvian agricultural engineer's blueberry story
cgtn.com
