In a fresh survey by Google Cloud and The Harris Poll, 615 game developers in the U.S., South Korea, Norway, Finland and Sweden reveal that 87% are using AI agents to streamline and automate tasks. 🎮🤖
Most devs say AI is a lifesaver for boring, repetitive work – think setting up NPC dialogues, testing builds or optimizing in-game assets – so they can focus on the fun, creative stuff: storyline twists, killer boss fights and graphic polish. 👾
Key findings:
- 44% use AI agents to rapidly optimize content and process text, voice, code, audio and video.
- 94% expect AI to cut long-term development costs.
- About 1 in 4 struggle to measure AI ROI, while integration costs remain high.
- 63% worry about data ownership and unclear AI licensing rules.
The gaming industry has been under pressure – ballooning budgets, extended dev cycles and record layoffs forced publishers to seek cost efficiencies. Last year, Hollywood's game performers even went on strike over AI use and pay, and studios shuttered, leaving over 10,000 people out of work.
Still, the future looks bright: premium AAA titles and new consoles on the horizon could spark fresh momentum. One dev summed it up as AI being the sidekick we never knew we needed. 😎✨
Whether you are a news enthusiast, an aspiring game dev or just love gaming culture, this study shows how AI is leveling up the world behind the scenes. Game on! 🎉
Reference(s):
Google study shows nearly 90% of videogame developers use AI agents
cgtn.com
