Deep in Karajol Township, Xinjiang, fate took a delicious twist when traveler Zhang Dong tasted the region’s aromatic, tender lamb. One bite was all it took to spark a bold new journey! 😋
Inspired by that unforgettable flavor, Zhang launched the "Karajol Farmers Market," harnessing livestreaming and e-commerce to bring high-quality, grass-fed beef and lamb from remote areas across the Chinese mainland straight to tables. His venture is a brilliant fusion of tradition and digital innovation.
Teaming up with Bulbul Aman, a revered inheritor of local intangible cultural heritage, Zhang is also empowering local herdsmen. By reviving the traditional art of felt-making, they are turning centuries-old craftsmanship into a source of income—preserving cultural legacy while fostering modern progress.
Karajol isn’t just a feast for the palate; it’s a vibrant community where age-old traditions meet modern tech, inspiring young entrepreneurs and culture enthusiasts alike. Grab a bite of this inspiring journey and discover how passion transforms destiny! 🚀
Reference(s):
cgtn.com
