In east China's Shanghai, a vibrant consumer phenomenon known as the "guzi economy" — rooted in anime, comics, and game (ACG) culture — is revolutionizing everyday life. What began as a niche interest has flourished into a dynamic market that opens up fresh opportunities for creators, brands, and even traditional shopping malls.
According to iiMedia Research, the guzi economy market in the Chinese mainland reached 168.9 billion yuan (about $23.5 billion) in 2024 with a notable 40.63% year-on-year increase. Projections even suggest this market could top 300 billion yuan by 2029, demonstrating its rapid ascent.
This trend resonates strongly with youth who embrace bold cultural expressions and innovative consumer models. It’s like watching your favorite anime plot twist unfold in real life — full of excitement, creativity, and a splash of pop culture magic 🎉.
For professionals, academics, and cultural enthusiasts alike, the rise of the guzi economy offers insight into how traditional retail is evolving and how vibrant cultural trends can drive economic change. Stay tuned as we follow this fascinating journey into a future where creativity meets commerce 🚀.
Reference(s):
Youth-driven 'guzi economy' continues to grow in Chinese market
cgtn.com
