2024: China's Village Super League and Village BA Score Big in Sports and Tourism
Hey sports fans! 🏀⚽️ China’s Village Super League and Village BA have just wrapped up their 2024 seasons, and it was nothing short of spectacular! From March to October, these grassroots competitions brought together communities, showcased amazing talents, and boosted local economies like never before.
For the first time ever, CGTN broadcasted both events live in English, signaling their growing international appeal. The Village Basketball Association, affectionately known as \"Cun BA\", started as a local Miao ethnic group's \"June 6th\" competition. It went viral with 1.5 billion views in 2022, skyrocketed to 55 billion in 2023, and now in its third year, it's not just about hoops—it's a full-blown cultural carnival! 🎉
The organizers have been super smart, promoting local specialties as competition prizes to attract tourists and boost sales. According to official data, the 2024 VBA helped Taijiang County's tourist trips jump by 32%, and tourism revenue surged by almost the same amount. From January to November, over 3.6 million visitors flocked to the area, generating a whopping 4.2 billion yuan! 🤑
Meanwhile, about 200 kilometers away in Rongjiang County, the Village Super League is kicking goals both on and off the field. Since exploding in popularity last year, the football event has racked up over 78 billion views online, attracted 11.69 million tourists, and generated 13.07 billion yuan in tourism revenue. Talk about a game-changer! 🚀
Looking ahead, Rongjiang County is set to host the first national VSL event next year. Even more exciting, the organizers are planning a World Cup-style competition for football enthusiasts from around the globe in 2028! 🌍 By embracing international collaboration, they're setting a new standard for grassroots sports development and rural revitalization in China.
These events aren't just about sports; they're about community, culture, and creating opportunities. They show how passion and creativity can drive economic growth and bring people together. Can't wait to see what's in store for next year! 🙌
Reference(s):
Review of China's Village Super League and Village BA in 2024
cgtn.com
